One-of-a-kind Guinness® Flavour
The rich blend of smoky hickory and molasses, combined with sweet tomatoes, is mixed with the world-famous Guinness® Draught beer. Bull's-Eye Guinness® Draught Beer Blend is made with real Guinness® Draught beer, infusing the sauce with the roasted barley taste of Guinness® while adding depth and enhancing texture for a truly unique sauce. Perfect for chicken, pork or ribs, this combination of BIG BOLD TASTE and the one and only Guinness® flavour creates a whole new barbecuing experience.
Did You Know?
- Guinness® is the #1 Stout beer in Canada, and in the world.
- Guinness® national growth in the last 3 months (ending October/08) is outpacing the premium category growth at +10.4%. Source: ACD National depletions Summary—Liquor Boards Publication.
- Canada is the best performing draught market in the world at the moment.
- Bull's-Eye is a top selling BBQ sauce brand in foodservice.
- The Canadian BBQ sauce opportunity foods represent 592 million servings, up 12% from a year ago. Source: Crest. 12 me August 2008.
- Bull's-Eye Guinness® Draught Beer Blend can be used in sandwiches, burgers, ribs, non-fried chicken, and chicken wings.
- Strong brand awareness for both Bull's-Eye and Guinness®.
- Made in Canada, with consistent, premium quality.
® The GUINNESS word is a trademark and used under license. © GUINNESS & Co.