Take a sip in the right direction
At Nabob Coffee Company, we understand that better-tasting coffee means happy customers – and happy customers are good for business. That's why we go to great lengths to create exclusive foodservice blends that feature premium quality beans delicately roasted to produce a finer cup of coffee.
Nabob is the right blend to serve today's customer, who shows concern for the planet and appreciates businesses that illustrate that same concern.
- 61% of consumers are more likely to purchase coffee supporting sustainable development and environmental protection.1
- Those who purchase sustainable coffee tend to be more demanding of coffee quality and are willing to pay more.2
Great Flavour, Memorable Experience
Nabob is pleased to deliver these sustainable blends without compromising flavour. Our flavour profiles remain unchanged and we continue to use 100% premium-quality Arabica beans, delicately roasted to produce the exquisite aromas and flavours preferred by discerning coffee lovers.
The Right Coffee Helps Increase Eater Cheque and Repeat Business
Coffee is one of the most profitable items on your menu and often leads to larger transactions—customers who linger over great coffee will perhaps round out the experience with dessert. In fact, nearly two thirds of coffee purchasers report purchasing a baked good with their coffee, with one-in-five doing so frequently.3 A restaurant's coffee identity imprints the consumer with a lingering impression. Indeed, for two thirds of Canadian coffee consumers, a great cup of coffee makes a positive contribution to overall meal satisfaction.4 By serving a delicious coffee brand that represents values important to the consumer—that lingering impression may just lead to repeat business.
1 The Nielsen Company, BASES Coffee Study July 2007
2 Maritz Research 2007.
3 Away from home Coffee Consumer U&A Study, Northstar Research Partners. July 2007
4 Away from home Coffee Consumer U&A Study, Northstar Research Partners. July 2007