Create a Unique Coffee Experience
Sell For Profit
Coffee is one of the most profitable items on your menu. Nearly two thirds of coffee purchasers report purchasing a baked good with their coffee, with one-in-five doing so frequently, which highlights the fact that coffee is part of a larger transaction.* Invest in serving only the best coffee. For just pennies more per cup, your customers will experience the gold standard of coffee quality and leave with a lasting impression that can drive loyalty and increase future guest traffic.
Gevalia offers a first rate merchandising program to suit all Foodservice needs including; Operator Selling Strategies and Server Education Tools that will help guide you in creating a unique coffee experience for your patrons.
Included in this merchandising program is a coffee-specific Operator Selling Strategy Guide that provides tips to help you create a unique coffee experience for your patrons:
- are your patrons staying for coffee?
- how to serve a lasting impression – Banquet and Conference Up Sell Program
- Gevalia to go program
- hospitality and in-room service program
Let's Get Brewing
For two thirds of Canadian coffee consumers, a great cup of coffee makes a positive contribution to overall meal satisfaction at a restaurant.* For most coffee consumers who are likely to leave a casual restaurant in favour of a specialty coffee shop, the quality and selection of coffee is usually the motivating factor.* Offering specialty coffee beverages (Cappuccino, Latte, Espresso) and improving the communication around the particular coffee blends and brands, will encourage patrons to remain at your establishment for their coffee and dessert, thereby increasing the average eater cheque.*
For more information on Gevalia KAFFE and for merchandising information, please contact your Kraft Professional Beverage Representative at 1-800-70-KRAFT.
*Source. Away from home Coffee Consumer U&A Study, Northstar Research Partners. July 2007