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 BURGER MANIA
Add menu distinction by reinventing the beloved burger.
The catchphrase “endless possibilities” describes the culinary opportunities of signature burgers. A beef patty nestled between hamburger buns holds universal appeal. From a hamburger dressed with ketchup, mustard, lettuce and tomato to one decked out with grilled red onion, roasted red pepper and chipotle-infused mayonnaise – the flavour combinations range from traditional to transformational.
Although toppings complement the burger and add textural nuances, true flavour infusion comes from what chefs mix into the ground beef.
The Meat: Our Kraft chefs recommend an 80% lean ground chuck. “It’s a good blend of lean to fat. You don’t want too much fat, but you need some moistness, flavour and binding.”
Boost Burger Appeal
The appeal of a good, juicy burger makes it one of the most menued items across North America. The trick is developing the right formula of burger, buns, toppings, condiments, and sides for a unique signature burger. And with so many restaurants offering their take on the perfect burger, making yours stand out from the crowd is a tall order.
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